Monday, August 27, 2007

PEOPLE IN MY WAY

PEOPLE IN MY WAY

What I'm about to tell you now, is that I'm really upset because of the fact that I have to please my lecturer that hardly knows the hell is he/she talkin about. Now, take this situation, you've spent months and months of time, getting to dig deep into the world of advertising. You get all passionate and stuff, motivated, whatever you wanna call it. Then, people from the industry picked you up because from your ideas, they see something in you.
Now you get all excited, trying to picture how cool it would be knowing that load of knowledge and experience that gets stuffed into you in such a short period of time. Hell, they even ask you to call them back once you've graduated..!

Now here's the thing..

You get your ass back to college, and you see a whooole lot'a junk ads (because you sorta can tell the different between a good and a weak one already) But fine, ignore them, cuz who cares? As long you make good ads, and no nonsense, right?

Then you have your new lecturer, who appears to be a part-timer, who also apparently is in the advertising industry for 30 years (heck, no one heard of this dude before despite his THIRTY YEARS of experience) But I'm not surprised, he's only still an art director. Don't put me into conclusion that art directors sucks. They don't. It just, if he had been an art director for 30 years, it kinda makes you think, doesn't it? Even janitors get promoted in a shorter period of time. Well, either that, or he's bloody mind-bogglingly passionate with art direction, eyh?

Your first assignment, he tells you he needs you to execute an ad with your ideas, for a brand. And so, you incorporate how the gurus of advertising had taught you be, plus the months of real work experience and the priorities you make, you give em' ideas! He says, "Nah, it doesn't make sense at all. I felt like you're being creative for the sake of it. Instead of your idea, why not try twisting it, making it to this?''.

You go, the hell is this guy talkin about?! If your idea is sorta weak, at least give suggestions by backing it up with better ideas. This dude told me the most absurd shittiest thing ever, and talked like he knew it all. I know I don't know it all, but this guy?!

Well, if you're in the exact situation that I've just explained. What would you do?
Do the right thing, make crazy good ads, and get a disapproval and fail?
Or follow what the fool says, and get an A in every crap ad you do?

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