Thursday, July 26, 2007
a human's vision (or something like that)
You know, ever since I realized advertising was the right one for me, I couldn't stop but to be so thankful. Been hearing thoughts about advertising folks, sharing how wonderful they think their job is. It's either, "welcome to hell bro!" or "you'll get use to it lah, our health is screwed up anyway what", you know something like that.
Yes yes, you can always debate about the whole meal skipping and sleepless nights or the 24hour job that awaits you, but in the end of the day, we do get to play big roles. I mean I actually have the opportunity to change the world's perception about something. Take the Pepsi and Coke issue for example.
It is tested that if you blindfold a person and let him/her drink a sip of Pepsi and Coke, they always choose Pepsi over Coke! And why is that?
Pepsi taste better than Coke because it's sweeter and people tend to favor its sweetness. But if the same test runs again, and this time asking the person to finish a whole glass, the person will choose Coke. Simply because a whole glass of Pepsi is too sweet for consumption.
Coming back to the point, we have the chance to look at things, the world in a big picture. Understanding who's who, what's the latest trends, what's past, and why people like crappy attire than doesn't match just for the sake of it. I mean, we have the chance, to change people's mind, and they wont even know it.
Why are the majority females in Malaysia trying to live up to the Hollywood lifestyle they can't afford? Simply because of what they thought these brands can portray them as. Well, partially it's MTV's fault (chapter one of my blog), but looking at the whole thing, it's really us advertising folks who made Malboro the ultimate macho horsemen cigarette and everything else as it is. And who're the suckers?
You, me and the entire world. But that's one of the thing I can actually be proud of. I'm not going to spend my entire life earning money as an accountant or a lawyer etcetera. No offense, I mean you guys have been really helpful in a certain aspect, but in terms of the larger contribution and the wiser one? hmmmmm..
Would probably not want to sound to cocky here, heck I still need recognition, lol.
To sum it all up, I'm here to make people buy things they don't need with the money that they don't have. Cheers!
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